《真人秀 广告的魅力 第三季》(The Gruen Transfer Season 3)更新至第3集[PDTV]

《真人秀 广告的魅力 第三季》(The Gruen Transfer Season 3)更新至第3集[PDTV]
  • 片  名  《真人秀 广告的魅力 第三季》(The Gruen Transfer Season 3)更新至第3集[PDTV]
  • 简  介  首播时间: 2010年地区: 澳大利亚
  • 类  别  剧集
  • 小  类  欧美


  • 详细介绍简介: 【类型】: 真人
    【影片长度】: 平均20分钟
    【集数】:未知
    【字幕】: 暂无
    【服务器】: 随机
    【分享时间】:全天
    【内容介绍】:
    Wil Anderson带我们了解广告的故事,了解广告是如何影响人们的。(文:life_is_good@ydy)
    The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT will decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
    Each week, Wil is joined by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them.
    Guests on the program face a series of challenges designed to show the thought processes - and, often, the brilliance - of advertising, as well as its understanding of who we are and what we want. Each week we examine the tactics used to sell a particular product; it could be cars or chocolate or cleaning products.
    In a segment called 'The Pitch', agencies compete to fulfill an impossible brief. For example, 'make Brendan Nelson a winner'. Elsewhere, 'Consumer's Revenge' allows our audience to participate in the show by making their own ads on this website. The best ads will be played during the show.
    Source: http://www.abc.net.au/tv/gruentransfer/about.htm
    引用Gruen transfer
    In shopping mall design, the Gruen transfer refers to the moment when consumers respond to scripted disorientation cues in the environment. It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques) and lately popularized by Douglas Rushkoff.
    Unconsciously influenced by accent lighting, ambient sound and music, spatial choices, visual detail, mirrored and polished surfaces, climate control, the sequence and order of interior storefronts, etc., the consumer's decision-making consciousness subsides and he or she becomes an impulse purchase looking for a place to happen.(维基百科)
  • 《真人秀 广告的魅力 第三季》(The Gruen Transfer Season 3)更新至第3集[PDTV]_large